Brand perception begins with design.
Healthcare design should be clear, simple, and crafted for human beings. This means simpler pathways to high-value transactions content. It means creating a platform for storytelling and connection. It means leveraging consumer-focused, researched UX strategies.
MedTouch has a passion for UX thinking, and a deep history of exploration around what works for health system consumers and providers. Research-driven design decisions, supported by behavioral science and known and trusted UX resources comprise the core of our work. Every client we design for benefits from our expertise gained through many client and independent studies, as well as cumulative knowledge managing over 250 healthcare websites.
But, it’s not just about the research. It’s about the intangibles, like emotion and visual harmony. Our designers strive to make healthcare beautiful, evocative, and innovative. Our focus on healthcare doesn’t limit us—it drives us to bring the latest and greatest design and UX trends to our clients.
Contact our Chief Strategy Officer, Sandra Fancher, to talk about ways to improve your digital user experience.
Call 319.462.8171 or email us today.
- Contemporary, research-based design
- Brand activation
- Usability research
- Market and audience research
- User experience audits
- Personas and consumer profiling
- UX journey mapping
- Information architecture
- Content strategy
- Campaign landing pages and microsites
- Accessibility audits
Consistent award winning designs
Leader in health system integration strategies
Over 1,000 users tested last year.
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