Online Physician Recruitment

Hospitals without a strategic online recruiting strategy are missing out on connecting with qualified candidates, educating them about the great opportunities offered at their organization, and failing to differentiate their hospital from the competition. The web is not only a powerful marketing tool, it has also proven to be a very powerful recruiting tool that hospitals will need to utilize in order to stay relevant in today's competitive market.

Case Study: Southwestern Vermont Medical Center

In order to attract the best physicians, Southwestern Vermont Health Care partnered with MedTouch to provide real-time accessibility to the generation of clinicians just starting their careers. SVHC differentiated itself in an extremely competitive environment by showcasing not only its top-quality care and sane pace of life, but by devising ways for prospective applicants to experience the culture inside the hospital via the web. SVHC’s physician recruitment site combines social networking concepts, YouTube-like videos, and a strong sense of whimsy to target upcoming medical school graduates.

SVHC put the candidate in charge by providing instant access to the recruitment team while also imparting a genuine feeling about the hospital, the community and Southern Vermont. The site provides applicants easy access to information on local housing, schools and outdoor activities, as well as links to restaurants, weekend getaways and hiking trails as favored by current SVHC physicians.

Press: Hospital Web site an aid to recruitment

MedTouch blog posts about Physician Recruitment

Call us today at (617) 621-8670 ext. 310, or use the form below to find out how your healthcare organization can benefit from a online physician recruitment strategy.