Hospital Online Recruitment
Case Study: Southwestern Vermont Medical Center
In order to attract the best physicians, Southwestern Vermont Health Care partnered with MedTouch to provide real-time accessibility to the generation of clinicians just starting their careers. SVHC differentiated itself in an extremely competitive environment by showcasing not only its top-quality care and sane pace of life, but by devising ways for prospective applicants to experience the culture inside the hospital via the web. SVHC’s physician recruitment site combines social networking concepts, YouTube-like videos, and a strong sense of whimsy to target upcoming medical school graduates.
SVHC put the candidate in charge by providing instant access to the recruitment team while also imparting a genuine feeling about the hospital, the community and Southern Vermont. The site provides applicants easy access to information on local housing, schools and outdoor activities, as well as links to restaurants, weekend getaways and hiking trails as favored by current SVHC physicians.
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