Software

Our Media Management Software, MediaBridge

You sent the email, you confirmed with voice mail…but the press release still isn’t on the web site. Never again. With MediaBridge, any authorized non-technical media staff can write, review, edit and publish press releases and other media relations material via any web browser, giving you unprecedented control and flexibility. Releases prepared ahead of time can be posted on the web site and set for automatic release exactly when you want it.

MediaBridge is an easy-to-use media relations manager that allows you to create and schedule press announcements and to gather and distribute documents, video and high-resolution images. But, MediaBridge goes beyond basic press functions. MediaBridge leverages the web to build and manage relationships with media, validate credentials, distribute content to press based on their interest via bulk e-mail features and RSS feeds. MedTouch provides you with a sophisticated and comprehensive solution that simplifies the complex tasks of managing your press interactions and disseminating information.

But MediaBridge does far more than just publish content. It gives PR departments the ability to build and maintain relationships with the media. MediaBridge is your press management hub. Media members can register online to receive access to "media only" information. You deliver content to the media via RSS feeds and bulk e-mailing features. Also, it allows you to easily distribute high-resolution images and video to authorized members of the press – drastically reducing the number of staff needed for a large media launch. Powerful tracking allows you to know what specific media members are interested in and customize the content they receive.

MediaBridge Media Management features include:

Media Manager

The Media Manager function allows members of the press to register on your public relations site and receive updates and content from you.

  • Online press registration
  • Credentials management
  • Create interest groups for easy communication
  • Send e-mail updates to individuals or interest groups
  • Push content out via RSS feeds to interest groups
  • Restrict any content or image to "registered press only"
  • Manage through one easy web interface

Online Press Release Manager

  • Write, review, edit and publish press releases
  • Set publication time and date
  • Visual editing*
  • Page revision*
  • Keyword association*
  • Meta terms*

Online Photo Lightbox Management Software

  • Create groups of high-resolution photography, illustration or video
  • Add captions and credit information

See a demo