Hospital Web Site Audits

Our hospital website audits make recommendations based on fact, not opinion.  With data on over 4 million website visits, we deliver, in only a few weeks, the kind of plans that your Exec Team will sit up and take notice about.

During a four week period, MedTouch will conduct an extensive audit of your current Web site. The goal of the audit is to identify opportunities of improvement for the organization's site including site structure, design, navigation, search engine marketing, and content. We use the data collected from the audit to develop a new, patient-centric web strategy that assists their organization in focusing on its most profitable and strategic service areas.

Our methodology is based on Web Marketing Intelligence. We utilize analytics from the client's current web metrics solution, as well as install our own metrics software to track very specific visitor habits and path analysis. We also conduct our audit with the idea that people who come to your site are also regularly visiting to non-health care web sites, and expect a quality experience that can be found on sites such as Microsoft.com and Amazon. We offer recommendations based on current health care trends as well as overall Internet trends. This includes social marketing, search engine marketing, site design and site structure.