Strategic Social Media Solutions for Healthcare
Through the analysis of existing assets and market opportunitities, MedTouch provides the strategy and deployment of social media programs to hospitals and other health care organizations through a variety of channels to drive interest in service lines, increase brand awareness, disseminate job opportunities, and identify new fund-raising opportunities.
MedTouch's strategic social media programs allows healthcare organizations to expand their reach beyond the walls of the organization's website, and enables these organizations to communicate more effectively with patients. There is a conversation going on online, and it is time that hospitals become part of the conversation.
Hospitals are seen as outsiders to the online social conversation, because of the typical boundaries and limitations health organizations place on themselves. People want to communicate with hospitals, and want these organizations to a part of the conversation.
It is key to an organization's success to become involved in this conversation, and to develop relationships current patients and future patients. One-offs in online communities are not acceptable, and will not appreciated by the community. Healthcare organizations need to learn how to harness and manage social communities to be able to market to patients without actually marketing to them. Utilizing collective wisdom of social communities to learn about patient needs and wants, and to also communicate to the collective group without getting in the way.
As you can imagine, there is a lot to developing a strategic, forward looking, social media program for a healthcare organization. Some of the areas that our strategic plan covers include:
- Social Media Audit - Identify and exploit current assets that hospital has on their current web site or can be easily obtained and put on the Internet.
- Online Reputation Management - Focus on what people are saying about healthcare organizations, and develop a plan to join the "conversation", and become part of the online community.
- Social Search Optimization - Utilize social search engines and their tools to improve organizations level of authority within the online healthcare community.
- Collaboration Resource Generation - Develop a presence outside of an organization's web site through the use of social media sites such as Squidoo and Facebook.
- Measurement and ROI - Identify ROI measures, and continually tweak plan based on level of return and overall traffic quality.
Other Services: These can be standalone services, or can be included in the strategic social media program described above.
Press Release: MedTouch CEO to Discuss Impact of Social Media in Healthcare Marketing
Call us today at (617) 621-8670 ext. 310, or use the form below to find out how your healthcare organization can use a social media strategy to better communicate with patients.
Search engine marketing is a key component to any social media program. After all, one of the main goals of social media marketing is to help your organization improve its search engine rankings and expsure on the web. MedTouch's search engine marketing service can help your organization develop a solid search engine optimization strategy, before you take the next step into social media optimization.
