MedTouch Launches First Online Recruitment Effort Aimed at Millennial Physicians
Leading provider of web-based solutions for health care organizations partners with Southwestern Vermont Health Care to bring a 21st edge to recruitment.
October 22, 2007 - Cambridge, MA - MedTouch, a leading provider of interactive, web-based solutions for health care organizations, has announced the launch of an innovative physician recruitment web site for Southwestern Vermont Health Care (SVHC). SVHC’s new site - http://svhealthcare.org/professionals/ - combines social networking concepts, YouTube-like videos, and a strong sense of whimsy to target upcoming medical school graduates via a next generation recruitment site.
MedTouch has built reputation as a leader in transforming how health care organizations use the Internet. Southwestern Vermont Health Care - located in Bennington, VT - serves more than 55,000 people in Vermont, eastern New York and western Massachusetts. SVHC created the new site as part of an ongoing physician recruitment campaign.
“We worked to differentiate SVHC in an extremely competitive environment by showcasing not only its top-quality care and sane pace of life, but by devising ways for prospective applicants to experience the culture inside the hospital via the web,” said Paul Griffiths, CEO of MedTouch. “Nothing portrays that culture better than the employee-generated online videos about Life within SVHC. They’re whimsical, off-beat, and exceptionally charming.”
In addition to the employee-created videos, the site features a video introduction to SVHC, interviews with SHVC physicians about their career choices, and a recruitment-focused blog maintained by Dr. Mark Novotny, SVHC’s Chief Medical Officer.
“Our mission at SVHC is to make the communities we serve, the healthiest in the nation,” said Novotny. “To attract the best physicians we needed to provide real-time accessibility – especially relevant to new generation of clinicians just starting their careers. Our new website puts the candidate in charge by providing instant access to our recruitment team while also imparting a genuine feeling about the hospital, the community and Southern Vermont.”
SVHC’s site also provides applicants easy access to information on local housing, schools and outdoor activities, as well as links to restaurants, weekend getaways and hiking trails as favored by current SVHC physicians.
“Typical hospital recruitment sites are devoid of personality and – let’s face it – fun,” added Griffiths. “SVHC deserves to garner national attention for such a bold and innovative effort, and today’s med school graduates, who are looking for more than a paycheck, will respond.”
About MedTouch
MedTouch delivers web intelligence for health care. Whether patient-focused websites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice. Clients include nationally ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
