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MedTouch to Host New Webinar on Search Engine Marketing

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Leading provider of web-based solutions for health care organizations will educate providers on how to increase their visibility through proven search engine marketing techniques

CAMBRIDGE, Mass.--(BUSINESS WIRE)--MedTouch, a leading provider of interactive, web-based solutions for health care organizations, will host a free webinar for health care providers wanting to improve their search engine rankings and increase quality traffic to their site. This online event follows the recent launch of MedTouch’s new suite of customizable search engine marketing products and services.

What

Searching for patients? They are searching for you is a free webinar for health care providers seeking information on how online health care consumers behave, why search engine marketing is a must, and how a strategic search engine campaign will impact the bottom line.

Topics will include social marketing, facts about pay-per-click campaigns and a discussion of organic SEM techniques that can be implemented in a fast and cost efficient manner.

Why

Because health care providers without a strategic search engine marketing effort are missing opportunities everyday to drive high quality traffic to their web site, improve organizational ROI, and prove to senior level management that the web is an increasingly powerful marketing tool.

Who

Matthew Dillingham, Vice President of Client Services & Strategy at MedTouch, proactively builds partnerships with clients focused on exceeding both web and organizational goals through the development and implementation of a strategic Internet marketing strategy.

A former MedTouch client, Matthew held a variety of leadership positions in the health care, energy and financial services industries prior to joining the firm, including the oversight of marketing web services operations and web site strategy development for Texas Children’s Hospital and Baker Hughes.

When

Thursday, November 15, 2:00 EST

MedTouch delivers web intelligence for health care. Whether patient-focused websites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.