MedTouch Urges Clients to Build Larger Trophy Cases: More Recognition for Award-Winning Sites
MedTouch receives 2008 Aster Awards for its efforts on behalf of Hudson Health Plan and the Rehabilitation Hospital of the Cape and Islands.
CAMBRIDGE, Mass.--(BUSINESS WIRE)--MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced that it has received 2008 Aster Awards for the strategic development of web sites on behalf of Hudson Health Plan and the Rehabilitation Hospital of the Cape and Islands.
MedTouch was awarded an Aster award for the strategic redesign of the web site for Hudson Health Plan, which provides health coverage to more than 75,000 members in New York’s Hudson Valley. MedTouch was also awarded an Aster for its efforts on behalf of the Rehabilitation Hospital of the Cape and Islands, which included a web site redesign and the implementation of MedTouch’s proprietary content management system, ContentBridgeTM. RHCI is a member of Partners HealthCare System, Inc.
“Both the Hudson Health Plan and RHCI web sites represent the strategic vision of each organization and showcase industry leadership in terms of innovation, design, content and functionality,” said Paul Griffiths, CEO of MedTouch. “The Aster Awards are a wonderful opportunity to show off our clients’ success.” The Aster Awards provides healthcare organizations and advertising agencies the opportunity to compete against peers from around the world for excellence in healthcare marketing and advertising.
The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm specializing in strategic healthcare marketing for more than 16 years. Entries are judged on categories including creativity, design, production, quality and overall effectiveness.
“Aligning our web presence with an existing brand strategy ensured a truly rewarding online experience for our customers,” said Mark Santiago, Senior Vice President, Marketing and Communications for Hudson Health Plan. “Strategically redesigning our site was a bigger task than we had anticipated, but MedTouch’s health care experience really set them apart from other vendors and the results have been terrific.”
“MedTouch delivered an engaging, consumer-oriented site that is fully aligned with our strategic goals,” said Carole Stasiowski, RHCI’s Director of Marketing and Community Relations. “ContentBridge gives us the ability to integrate the site with other marketing communications vehicles and to respond to opportunities in a timely manner.”
About MedTouch
MedTouch delivers web intelligence for healthcare. Whether delivering web sites, online marketing programs, or empowered technology with provable ROI, MedTouch is dedicated to shamelessly promoting its clients’ success. Those clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
