MedTouch Expands Offerings, Increases Efficiency, and Accelerates Growth
Revenues Increased 110 Percent from Same Period Last Year Thanks to Rising Demand for Health Care Marketing Organizations to Reach, Influence, and Recruit Online.
MedTouch, the leading provider of interactive, web-based solutions for health care organizations, announced that its revenue doubled due to its expansion into search marketing, social media marketing, and physician recruitment online.
The greatest challenge of health care marketers is the fact that they have almost no way of knowing which consumers to target. Hospital information systems think ‘patient’ is a terminal condition — it ends in discharge or death,” said Paul Griffiths, CEO of MedTouch. “The Internet has empowered consumer choice as never before and yet, hospital marketing groups are still too often left in the dark, relying on traditional media with diminishing response rates. We can change that.”
MedTouch’ technology platform, ContentBridge, deploys sites in half the time and provides superior search engine optimization. Coupled with its social media strategies, MedTouch delivers measurable results in less time for less money than anyone else in the market.
Matthew Dillingham, Vice President of Client Services and Strategy, cited MedTouch’s particular strength in unifying cutting edge Web 2.0 technology with its own ContentBridge platform.
“In the first six months of this year, we saw thirteen client sites go live. We’ve tuned our software and services to deliver at whole new level,” Dillingham added. “While our growth may seem dramatic, it is consistent with our plans and expectation of the changes to come.”
About MedTouch
MedTouch delivers web intelligence for healthcare. Whether delivering web sites, online marketing programs, or empowered technology with provable ROI, MedTouch is dedicated to shamelessly promoting its clients’ success. Those clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
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