MedTouch Hires Vice President for Client Services and Strategy
Leading provider of web-based solutions for health care organizations also announces a new suite of strategic and customizable search engine marketing capabilities
October 3, 2007 - Cambridge, MA - MedTouch, a leader in transforming how health care organizations engage with customers via the web, announced that Matthew Dillingham has joined the firm as Vice President of Client Services and Strategy. The company also announced the launch of an enhanced suite of strategic search engine optimization offerings to provide MedTouch clients with customizable solutions to an increasingly important health care marketing strategy.
In his new role, Dillingham - a former MedTouch client - will proactively work to build partnerships with clients focused on exceeding both web and organizational goals through the development and implementation of a strategic Internet marketing strategy. Dillingham will open MedTouch’s office in Houston, TX, expanding the footprint of the firm while enhancing opportunities to better serve both current and future clients.
“Bringing someone of Matt’s caliber to MedTouch is the latest example of our continued growth and ongoing commitment to providing the highest possible level of industry expertise and client service,” said Paul Griffiths, CEO of MedTouch. “Just as importantly, however, is the increasing recognition by health care organizations that implementing a smart, thoughtful and cost-effective web strategy will ultimately drive revenue and reduce overall risk.”
Prior to joining MedTouch, Dillingham held a variety of leadership positions in the health care, energy and financial services industries, including the oversight of marketing web services operations and web site strategy development for Texas Children’s Hospital and Baker Hughes.
“I worked closely with MedTouch in my former role as Manager, Marketing Web Services at Texas Children’s Hospital, and enjoyed it so much that when I was looking for a new opportunity, I signed-up to work with them full-time,” said Dillingham. “As Vice President Client Services and Strategy, I’ll build on MedTouch’s already exceptional customer service, and help position the organization as a company that partners with our clients in doing whatever possible to help meet their goals and grow their business.”
MedTouch also announced a range of new products and services around the development of customized and comprehensive search engine marketing strategies. From basic set-up and configuration of accounts with major search engines to the development of customized campaigns, MedTouch recognizes the increasing importance of building and maintaining a strategic and sophisticated SEO effort.
“The relationships we have with the world’s largest search engines – Google, Yahoo!, MSN - enable us to provide clients with the latest in legitimate and approved pay-per-click techniques and strategies,” said Griffiths. “Our effort to adhere to the strictest possible SEO guidelines eliminates the potential for sites, keywords or advertising to be rejected or banned for unethical practices.”
In addition to providing ongoing management for strategic SEO initiatives, MedTouch also assists clients with the development of campaigns for specific lines of business, efforts to improve results with top tier local search engines, the creation and maintenance of landing pages, the building of customized conversion forms and the ability to provide a range of sophisticated keyword reports and analysis.
About MedTouch
MedTouch empowers marketing and IT departments of hospitals and health plans to integrate tools, technology, and design to deliver financially sound, consumer-facing solutions that transform how healthcare organizations engage with customers via the web. Leveraging professional services and software, MedTouch can partner at any step of the way or serve to deliver a complete solution. Clients include academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
