MedTouch to Develop Montefiore Medical Center Site

Cambridge, MA - February 15, 2004 – MedTouch has been selected to develop a comprehensive new web site for Montefiore Medical Center, a leading academic medical centers in the New York. The firm is challenged with updating and enhancing the online presence and identity of a client with an international reputation for excellence.

MedTouch will use its sophisticated online content management system, ContentBridge, an enterprise-level solution designed specifically to assist healthcare organizations to develop and maintain their web sites without requiring special technical experience. “We are excited about the opportunity to create a site that will meet Montefiore’s marketing needs and with ContentBridge solve the organizational and technical challenges of keeping the site up to date,” said Jason Smith, Vice President of Marketing for MedTouch.

The project will entail developing the site architecture, coordinating and generating content and providing Montefiore with a content management platform for easily coordinating, managing and publishing web site content as the Center continues to grow. In addition, MedTouch will design and develop a Flash-based, interactive online wayfinding solution to resolve the navigational challenges inherent to a large medical campus.? ”We have a great relationship with Montefiore building several successful sites, and we're looking forward to another successful project,” said Peter Vessenes, President of MedTouch.

About MedTouch
MedTouch provides customer-facing web solutions for hospitals and healthcare organizations. MedTouch partners with CIO/CTOs and marketing departments to deliver full web site implementations including architecture planning, design and content development. The company offers enterprise-level, web-based content management solutions with distributed authorship and a stepped-up process workflow. MedTouch clients include major medical centers, healthcare content providers, and public health initiatives.