Content Marketing
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MedTouch Leader Selected to Speak at Content Marketing World 2018
Events and Webinars Headed to Content Marketing World this September? Join Mariah Obiedzinski, our director of content marketing, for an interactive session about how... Read More -
Client Speaking Events at HMPS
Events and Webinars 23rd Annual Healthcare Marketing & Physician Strategies Summit is a leading conference for senior-level marketing, strategy, physician... Read More -
6 Steps to Publish Better Stories Faster on Social Media
Mariah Obiedzinski Imagine you’re at a dinner party. You don’t want to hear a sales pitch — you want to be entertained by others and socialize. The... Read More -
#HITMC 2018: Remarkable Healthcare Brand Transformations
James Gardner Last week, I had the pleasure of joining hundreds of healthcare marketing, public relations, and IT pros in New Orleans for the fifth annual... Read More -
How Social-Savvy Physicians Can Increase Hospital ROI
Mariah Obiedzinski For years, healthcare marketing teams have agonized over physician social media policies: no external blogs, no additional websites, no going rogue... Read More -
Facebook’s Algorithm Has Changed Again: What Brands Need to Know
Tami Garvin Facebook updates its algorithms more often than marketers might like. The most recent update once again decreases Pages’ organic newsfeed... Read More -
5 Crisis Communication Tips ‘This Is Us’ and Crock-Pot Can Teach Healthcare Marketers
Sandra Fancher, Mariah Obiedzinski You can’t control public outcry, as Crock-Pot learned from last week’s “This Is Us” storyline. No spoilers, but an... Read More -
Panel Discussion Podcast: If We All Want ROI, Why Is It so Hard to Get?
Podcasts Generating ROI is the ultimate goal of digital campaigns, but it can be tough to measure and prove results for healthcare. Three industry experts... Read More -
How to Leverage Google's Nearly 300-Character Meta Description Update
Stu Eddins Google has updated the description snippets that appear below the blue links in search. Formerly limited to 165 characters and spaces, snippets of... Read More -
Tips to Improve Healthcare Blog and Website Traffic During the Holidays
Mariah Obiedzinski Starting around Thanksgiving and continuing into early January, it’s common to see noticeably lower traffic to your digital channels. This... Read More