Content Marketing
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MedTouch Leader Selected to Speak at Content Marketing World 2018
Events and Webinars Headed to Content Marketing World this September? Join Mariah Obiedzinski, our director of content marketing, for an interactive session about how... Read More -
Marketing as a Catalyst for Innovation and Change: A Conversation with Craig Kartchner from HonorHealth
James Gardner James Gardner, head of Market + Business Development for MedTouch, recently sat down with Craig Kartchner, AVP of Growth and Performance Marketing... Read More -
Your Brand Strategy Should Include Partnering With Your Physicians on Social Media
Case Studies The Opportunity Evan Argintar, M.D., is an orthopedic surgeon in the competitive Mid-Atlantic region, which stretches from D.C. to Baltimore. In... Read More -
When Technology and Marketing Join Forces: A Conversation with Jared Johnson from Phoenix Children’s Hospital
James Gardner James Gardner, Director of Market + Business Development for MedTouch, sat down with Jared Johnson, Manager of Marketing Technology and Analytics... Read More -
Client Speaking Events at HMPS
Events and Webinars 23rd Annual Healthcare Marketing & Physician Strategies Summit is a leading conference for senior-level marketing, strategy, physician... Read More -
6 Steps to Publish Better Stories Faster on Social Media
Mariah Obiedzinski Imagine you’re at a dinner party. You don’t want to hear a sales pitch — you want to be entertained by others and socialize. The... Read More -
#HITMC 2018: Remarkable Healthcare Brand Transformations
James Gardner Last week, I had the pleasure of joining hundreds of healthcare marketing, public relations, and IT pros in New Orleans for the fifth annual... Read More -
How Social-Savvy Physicians Can Increase Hospital ROI
Mariah Obiedzinski For years, healthcare marketing teams have agonized over physician social media policies: no external blogs, no additional websites, no going rogue... Read More -
Facebook’s Algorithm Has Changed Again: What Brands Need to Know
Tami Garvin Facebook updates its algorithms more often than marketers might like. The most recent update once again decreases Pages’ organic newsfeed... Read More -
5 Crisis Communication Tips ‘This Is Us’ and Crock-Pot Can Teach Healthcare Marketers
Sandra Fancher, Mariah Obiedzinski You can’t control public outcry, as Crock-Pot learned from last week’s “This Is Us” storyline. No spoilers, but an... Read More