Content Marketing
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Healthcare Internet Conference (HCIC), October 23-25, 2017
Events and Webinars MedTouch and MedStar to Speak at HCIC, October 23 – 25 Read More -
How Healthcare Organizations Can Get the Most Out of Twitter
Mariah Obiedzinski Twitter’s user growth has slowed compared with other major social channels. But the platform is far from dead, particularly in healthcare.... Read More -
Health Care Marketing and Communications Summit, September 18-19, 2017
Events and Webinars Location: Boston, MA Date: September 18-19, 2017 Learn more Read More -
MedTouch Director Listed on TopRank’s 50 Influential Women In Content Marketing 2017
MedTouch Insights Mariah Obiedzinski, Director of Content Marketing at MedTouch, has been recognized as one of 50 Influential Women in Content Marketing 2017. The... Read More -
6 Most Common Healthcare Content Marketing Problems – Solved!
MedTouch Insights Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly,... Read More -
How a National Brand Created a “Story Finding” Culture
Case Studies Every organization has compelling stories. Recognizing those stories, and converting them to a strategic tool to build brand awareness, can be... Read More -
A Creative and Interactive Approach to Launch a New Brand
Case Studies The Edward-Elmhurst Health merger created one of the largest integrated health systems in the state of Illinois. They needed a bold idea to... Read More -
No One Can Steal Your Expertise, so Go Ahead and Share It
Mariah Obiedzinski In summer 2016, I noticed a funky smell wafting from my portable dishwasher. I Googled it and determined the cause – food particles were... Read More -
Why You Have to Talk to Your Healthcare Staff to Tell Unique Stories in Your Healthcare Marketing
MedTouch Insights Creating unique, relevant content is becoming increasingly important, from search rankings to thought leadership, brand reputation, and beyond. But... Read More -
Health Alliance Plan, Detroit, MI
Our Work Custom responsive design, blog strategy and training, storytelling workshop, and Sitecore blog implementation. Read More