If We All Want ROI, Why Is It so Hard to Get?Events Webinars
Date: November 30, 11:30am PT | 12:30pm MT | 1:30pm CT | 2:30pm ET
As healthcare systems increase investments in digital marketing, search campaigns, and CRMs, they are shifting spending away from traditional billboards, print, and TV ads.
Even with measurable results for digital marketing, there is a challenge: while organizations say they want ROI, there is still resistance to getting rid of the big billboard on the CEO’s drive home.
By popular demand, Sandra Fancher brings her insightful SHSMD 2017 session to you via webinar. It was the highest pre-registered discussion at SHSMD 2017, and the knowledgeable panelists have frontline experience in generating and measuring ROI, as well as the pain points that healthcare organizations face.
The webinar occurred on November 30th and is now available as a podcast.