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How Thoughtful Design Can Improve the Digital Patient Experience

Sandra Fancher, Angie Toomsen

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. When healthcare consumers encounter your website, they are not asking to be marketed to, nor are they asking for an accurate representation of your departmental structure—they are asking for your help.

When we fail to deliver a clear, intuitive, and supported journey to our consumers, we send a strong message that, at best, we aren’t paying attention and, at worst, we don’t care.

In this whitepaper, we help you identify common patient acquisition pitfalls and strategies to correct them in your content and UX strategies.

This whitepaper provides insights and strategies to help you:

  • Think like your future patients
  • Empower existing patients
  • Respond to internal political pressures
  • Test and refine your UX strategy

Discover research and insights into the healthcare consumer journey.

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