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How Healthcare Organizations Can Get the Most Out of Twitter

Mariah Obiedzinski

Twitter’s user growth has slowed compared with other major social channels. But the platform is far from dead, particularly in healthcare. Twitter is a major information distribution source, often breaking news to the public faster than local media can. And the channel is a breeding ground for healthcare conversations, with healthcare-focused Twitter chats such as #HCLDR occurring regularly with ample participation.

To get the most out of Twitter, healthcare marketers should reduce their focus on link clicks as the most important metric and instead concentrate on engagement metrics and contributing to conversations. Doing so will help marketers determine what type of content to create, what is of interest to their audience and community, and what is trending right now.

I discuss how healthcare organizations can get the most out of Twitter, as well as reach and scheduling in eHealthcare Strategy and Trends’ article As Twitter Numbers Lag, Experts Focus on Conversation Over Clicks.

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